Use a Foot Traffic Decision Tree

Machine decisions start with foot traffic analysis. Learn to say “no” to bad locations. Mike uses apartments as a decision-tree example:

Mid-rise with one main entrance = ideal

• Place the machine in the lobby (best) or fitness/social lounge (second-best)

Garden-style apartments = be cautious

• Two buildings may be workable

• Clubhouses that are too far away are a red flag

Goal: Aim for A+ locations, not D- ones

Choose the Right Machine Type for Each Site

Match machine style to your location quality:

• Smart cooler or market = ideal for high-traffic

• Traditional snack + drink combo = better for lower-traffic or unproven sites

Example:

• Try e-vending.com for a no-money-down combo machine (only ~$20/month in SaaS fees)

Machine Type Depends on Location Factors

Ask:

• Is it a 5-day urgent care or a 7-day urgent care?

• Do users need OTC meds (Tylenol, Dayquil, NyQuil, Claritin)?

• Is cash needed (e.g., migrant warehouse)?

• Are there security concerns (then use locked markets instead of open)?

Your machine decision depends on:

• Expected foot traffic

• Product needs

• Security setup

• Payment preferences

Execute the Setup Plan

Once the right machine is chosen:

1. Contact vendors and collect multiple quotes

2. Mention any discounts or programs you’re eligible for

3. Secure financing and confirm delivery dates

4. Prep the site, install the machine, and stock it

Then you’re ready to go live.