Cold Email Sequences (Industry-Specific)
Mike Hoffmann
Vending Machine Expert
Master the art of crafting industry-specific cold email sequences that drive immediate engagement and growth.
Marketing & Outreach: Fueling Growth
Mike explains how he consistently lands new accounts using targeted outreach, email sequences, and low-friction offers tailored by industry.
Laser-Targeted Cold Outreach
Mike uses cold email as a core strategy, but only when it’s hyper-specific. He creates different sequences for property managers, warehouses, and clinics.
He speaks the recipient’s language—mentioning their role, KPIs, or daily pain points. CTAs escalate naturally: examples → mockup → visit → contract.
His zero-risk hook—“no cost, no management needed”—breaks resistance. Social proof and FOMO—local installs, real numbers—drive home credibility.
Winning Formula & Sample Frameworks
Each email follows Mike’s formula: trigger + benefit + proof + micro CTA. This boosts conversion rates across sectors.
Property Managers:
Intro message offers a smart AI vending machine as a modern, no-cost amenity.
Re-engagement shows a mockup and real examples from similar installs.
Next touch suggests a walkthrough while nearby, keeping tone friendly and casual.
Warehouses:
Pitch: a 24/7 smart market for shift workers, boosting morale and retention.
Follow-up: ask for a low-commitment visit to evaluate fit and customization.
Healthcare Facilities:
Highlight: 24/7 access to healthy food, minimal space, zero oversight.
Second message revisits setup as a wellness boost for staff and patients.
Final follow-up emphasizes no-cost, no-effort implementation with optional walkthrough.
Converting Cold Leads into Warm Conversations
Each email stays short, clear, and highly relevant to the target's world. Property size doesn’t matter—the framework fits small sites and networks.
Mike keeps tone low-pressure, respectful, and solution-focused. Every message offers value first and asks second, helping leads visualize the benefit.
No wasted effort. No cold spam. Just precise messaging with real results.
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Complete the following exercises:
1. Consider a specific industry you're interested in targeting with cold emails. Draft an opening email that speaks directly to the industry's unique pain points and includes a zero-risk offer. Reflect on how you can incorporate industry-specific jargon to enhance the email's relevance.
2. Review the personalization formula discussed: trigger, benefit, proof, and micro CTA. Identify a recent LinkedIn connection or professional interaction you could use as a trigger. Plan a follow-up email incorporating this formula, ensuring each element is tailored to the recipient's industry.
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QUIZ
1. What is a key element in crafting effective industry-specific cold email sequences?
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Leave your comments and questions below.
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