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Installing & Launching at a New Location

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Micromarket Setup & Infographic

Micromarket Setup & Infographic

Mike Hoffmann

Vending Machine Expert

Learn how to optimize micromarket setups for maximum efficiency and customer satisfaction.

Layout That Moves Product and Minimizes Shrink

Start with your temperature zoning:

  • Place 34–38°F drink coolers near the entrance — cold thirst = impulse buys

  • Frozen entrees go on the far right — minimizes frost from repeated door swings

  • Leave a 4" gap behind every unit for airflow — never let your compressor “kiss the wall”

  • Level each machine using a bubble level and ¼” shims — this keeps compressors quiet and efficient

Kiosk Positioning: ADA & Signal Ready

Mount your touchscreen kiosk at 48” eye level, with the keypad under 46” for full ADA compliance. Run the LTE antenna to the cabinet top3 bars minimum is a must for live sync. Add an 18-inch floor decal in front to cue the queue and prevent chaos during peak hours.

Camera & Security Placement

Deploy two cameras:

  • Cam 1 — 8 feet high, aimed at kiosk-cooler junction

  • Cam 2 — angled 45° over the snack shelf

  • Install metal lock bars on cooler doors

  • Use 300–500 lux LED strips for sharp footage

  • Set motion alert thresholds, budget for 3–5% shrink — even good setups see that

Visual Cues, Signage & Behavioral Nudges

  • Backlit Grab & Go header — color-match to property branding

  • ShelfEdge Labels — show price, flavor, and a QR feedback code

  • Add a Healthy Picks decal on the upper-left cooler door to prompt smarter choices

Send out a one-pager explaining the tap-scan-pay flow, paired with:

  • A teaser email

  • A lobby flyer — drop both 48 hours pre-launch

Ready to Go Live?

If your layout is locked, you’re ready for the final pre-launch checklist:

  • Test vends

  • Label alignment

  • Temperature verification

  • Live payment runs

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Complete the following exercises:

1. Reflect on your current micromarket setup: Can you identify areas where improving the placement of equipment or adding signage could enhance customer experience and operational efficiency? Consider drawing a layout plan based on the concepts learned.

2. Imagine you are preparing for a micromarket launch. Draft a checklist that includes key tasks such as equipment placement, signal testing, signage installation, and pre-launch marketing activities. This will help ensure that no critical steps are missed during the setup.

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QUIZ

1. What is the recommended height for mounting a kiosk touchscreen to ensure accessibility?

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Leave your comments and questions below.

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Join Vendingpreneurs

Join live weekly calls with me & coaches with $1M+/mo vending experience. We'll handhold you through your first vending business.

Join Vendingpreneurs

Join live weekly calls with me & coaches with $1M+/mo vending experience. We'll handhold you through your first vending business.

Join Vendingpreneurs

Join live weekly calls with me & coaches with $1M+/mo vending experience. We'll handhold you through your first vending business.