Early Installs & Proof Points

First micro-market installed in December proved the play. A medical facility via a national contract launched end of February. It did about $2K month one, then ~$2.6K–$3K/month YTD.

The Outlier That Flipped the Switch

A shelter placement did ~$10K in its first month, 24/7 access. Daily overnight sales reports made the “money while you sleep” real. He imagined 5, 10, 15, 20 such sites and got hooked.

Money Moments & Placement Discipline

He’d never seen that much money; someone even offered $100K. Lesson captured in the transcript: don’t force a square peg fit. Wait for true demand and real foot traffic before placing.

Litmus Test for a “Banger” Site

Start with high, constant foot traffic—don’t overthink it. Prefer 24/7 where possible: apartments, warehouses, popular hubs. Example: medical site with ~150 staff and ~400 daily visitors.

Pipeline Compounds Into Growth

From Feb 1, one pop-in often created three new leads. By late spring to early summer, he reached 10–11 locations. One great placement beats three mediocre ones, every time.

Four Rules to Scale Cleanly

Prioritize traffic and 24/7 access over “just placing” a unit. Relocate weak performers fast—was 6 months, now 3 months. Stay poised; don’t talk yourself into low-traffic locations.

Focus the Footprint

Aim machines at the highest traffic spots within each site. Avoid low-visibility corners that depress sales. These filters prevent missteps and keep scaling tidy.

From Wins to a System

Convert placements into a repeatable operating system. Run telemetry-driven routes with dashboards and alerts. Hire a reliable stocker so it runs on-site or fully remote.