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Inventory & Profit Optimization

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Sales Tracking and Doubling Down on Bestsellers

Sales Tracking and Doubling Down on Bestsellers

Mike Hoffmann

Vending Machine Expert

Explore the art of sales tracking and learn how to optimize inventory by doubling down on your bestsellers to maximize profits.

Inventory Management – Doubling Down on What Sells

Once your vending business is insured and operating, the next crucial piece is tracking your sales data to drive smart decisions. This module focuses on how to use real-time sales insights to fine-tune your inventory, maximize profit margins, and build a data-driven vending route.

Why Inventory Tracking Matters

Tracking your sales allows you to:

  • See exactly what products are selling.

  • Analyze profit margins per item.

  • Make smarter decisions about what to restock and what to remove.

This is especially powerful with smart machines and micro markets (like MicroMart), which provide detailed sales data by product and transaction.

Step-by-Step: How to Use Sales Data

Identify Top Performers

For example, if Smartwater, Fairlife protein shakes, Gatorade, and Celsius drinks are consistently selling out, this signals a demand for:

  • Healthy drinks

  • Hydration-focused products

Reallocate Machine Space Based on Sales Trends

If your machine has 5 rows—3 for drinks and 2 for snacks—and drink sales are dominating, switch to 4 drink rows and 1 snack row to increase availability of bestsellers.

Expand drink variety within winning brands:

  • If Gatorade Fruit Punch sells well, add Gatorade Zero, Gatorade Orange, etc.

  • If Smartwater is a top performer, try Perrier, Dasani, Vitaminwater, etc.

Spot Snack Trends

If top-selling snacks are Twix and Reese’s, you’ve uncovered a chocolate-loving audience.

Remove slow-moving chip flavors and replace them with similar candy options like:

  • Snickers

  • 100 Grand

  • Milky Way

Pro Strategy: Stay Two Steps Ahead

Anticipate restocking needs:

If Smartwater consistently sells 80+ units per month, plan to order extra in your weekly or monthly pallet shipment. If you’re frequently selling out, consider doubling up rows of that item to increase inventory capacity.

  • Example: Replace a slow-selling Coke row with an additional Smartwater row.

Use seasonality to guide stock:

  • A spike in chocolate sales during winter? Adjust snack options based on seasonal behaviors.

Summary:

  • Sales data reveals exactly what your customers want—so use it to your advantage.

  • Double down on high-performers, and remove low-performing products.

  • Restructure your machine layout to support more volume of bestsellers.

  • Order inventory proactively, not reactively—so you’re always stocked on what works.

This is the core of smart inventory management: optimize space, maximize margins, and let your sales data lead your strategy.

Complete the following exercises:

1. Reflect on the concept of doubling down on bestsellers. Consider a business you are familiar with and identify a product that consistently sells well. Think about how you might adjust the inventory to increase sales of this product, and what similar products could be introduced to capitalize on its popularity.

2. Imagine you are managing a vending machine. Based on sales data showing a high demand for healthy drinks, plan how you would rearrange the machine’s inventory. Discuss your choices and how they would potentially impact sales, ensuring to consider both drink and snack categories.

QUIZ

1. What is the main purpose of tracking sales data in a vending business?

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Leave your comments and questions below.

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Join Vendingpreneurs

Join live weekly calls with me & coaches with $1M+/mo vending experience. We'll handhold you through your first vending business.

Join Vendingpreneurs

Join live weekly calls with me & coaches with $1M+/mo vending experience. We'll handhold you through your first vending business.