Karni & Aaron – Customer-First Approach
Explore the power of a customer-first approach in building successful vending machine routes, inspired by Karni and Erin's journey.
Get Referrals Like Karni & Aaron.
Great relationships build great businesses. Our community gives you instant credibility and a network of warm intros. We'll help you secure your first location so you can start building the trust that leads to referrals.
Vending Success Story – Karni & Aaron, The Customer-First Builders
This module highlights Karni and Aaron, a husband-and-wife team from Indiana who built a thriving vending route with no prior experience. Their story emphasizes the importance of a customer-first mindset, referral-based growth, and building a passive income stream despite demanding full-time schedules.
Meet Karni & Aaron: The Hustlers from Indiana
Location: Indiana Background:
Karni and Aaron had zero vending experience before starting.
Aaron worked in college athletics, a field known for its intense hours and high demand.
Karni, equally hardworking, needed a side hustle that was as passive as possible due to their limited time.
Building a Customer-First Route
What sets Karni and Aaron apart is their relentless focus on customer experience:
They prioritized building strong relationships at each location.
As a result, they began receiving referrals from current customers within their first year.
This “honeymoon phase” after installation is when satisfaction is high—a perfect time to ask for referrals, and they’ve used it masterfully.
Smart Location Strategy
Their route includes high-foot-traffic, essential-service locations:
Police stations with 24/7 staff and night shifts
These environments demand energy drinks, snacks, and meal options, especially during off-hours
The couple has created a vending presence that feels like a natural part of the daily workflow for their customers
Shared Vision with Other Successful Operators
Like Charles, Jason, and Anthony, Karni and Aaron:
Had no prior vending background
Are family-oriented
Started vending to create generational wealth and passive income
Share a long-term vision of stability and financial freedom
Their story proves that vending is a realistic path for people from all walks of life, especially those with full schedules and family priorities.
Summary:
Karni and Aaron built a referral-based vending business from scratch in under a year.
Their focus on customer satisfaction earned them organic growth and access to ideal high-traffic locations like police departments.
Despite their demanding schedules, they created a system that is both passive and profitable.
Their motivation—like other successful students—centers on building for their family’s future and creating long-term cash flow.
This module reinforces that you don’t need experience to succeed in vending—you need intention, consistency, and a service-first mindset.
Complete the following exercises:
1. Reflect on a time when you or someone you know utilized referrals in a business or personal context. Consider how the initial customer experience influenced the decision to refer and what lessons can be applied to ensure ongoing customer satisfaction in your own projects.
2. Identify a potential location for a vending machine in your community. Consider factors such as foot traffic, accessibility, and the needs of the potential customers. Discuss how placing a machine in this location could benefit both the customers and the business.
QUIZ
1. What is a key strategy Karni and Erin used to expand their vending business?
*****
Leave your comments and questions below.
*****
